27.3.2015 - Vega Tour has been awarded the best brand in the Czech Republic
The Vega Tour brand has been named one of the best brands in the B2B segment in the Czech Republic by a professional jury in this year’s evaluation of Superbrands. Thanks to this award, Vega Tour can boast the prestigious seal of quality 2015 Business Superbrands.
The award-winning brands underwent a multiphase selection process, where Vega Tour was chosen from more than a million brands registered with the Industry Property Office. Brands are evaluated based on a number of criteria including financial and operating results, market position and evaluation conducted by a professional jury consisting of professionals from the fields of business, communication, marketing, media and marketing research, who assess the brands according to predefined criteria, such as familiarity, brand building, innovation and prestige.
The elite club of Superbrands is the world’s most respected functioning independent programme for brand evaluation, which takes place in almost 90 countries around the world, including the Czech Republic. Therefore, it is a tremendous success for our entire company that we, as a mid-sized organisation, have been ranked among the roughly 20 best brands in the Czech Republic!
We not only perceive the 2015 Business Superbrands Award as recognition of our long-term quality, but also as a commitment to the future to our business partners and end customers.